Vol 30 No 3 (2025)

Published September 30, 2025

Modern Management Review

Volume Editor: Edyta GOŁĄB-ANDRZEJAK (Gdańsk University of Technology, Poland)
https://orcid.org/0000-0002-7969-3019

Full Issue

MMR-full version-3-2025

Yamine BOUDHANE

7-21

EVENT COMMUNICATION AS A CATALYST FOR CORPORATE IDENTITY PROMOTION: A CASE STUDY OF OOREDOO QATAR:

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Mohammed Ridha DJAAFARI, Abdelhalim MILOUDI, Tayeb MOUSLI

23-38

EVALUATING THE BANKING MARKETING MIX'S ROLE IN ENHANCING CUSTOMER SATISFACTION: A CASE STUDY ON AL SALAM BANK’S CONSUMER CAR FINANCING

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Anna KONYEV, Olena DOLGALOVA

39-46

TARGET FUNCTION OF UKRAINE'S ECONOMY AS A SYSTEM IN A CHANGING VUCA – WORLD

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Theophilus Ehidiamen OAMEN

47-72

THE IMPACT OF SELF-EFFICACY ON PERFORMANCE MEDIATED BY INTRAPRENEURIAL BEHAVIOR AMONG HEALTHCARE MARKETING PROFESSIONALS: A MULTIPLE MEDIATION MODEL

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Mirosława PLUTA-OLEARNIK

73-83

CREATING PRO-ENVIRONMENTAL CONSUMER BEHAVIOR USING MOBILE MARKETING TOOLS

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Anamika SOMERA, Raymond HAWKINS-MOFOKENG, Tshepo TLAPANA

85-99

CUSTOMERS’ PERCEPTION OF SERVICE DELIVERY AT A PROVINCIAL GOVERNMENT INVESTMENT PROMOTION AGENCY

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Ekpenyong Ekpenyong UDOFIA, Jonathan Ehimen EKPUDU

101-116

EFFECT OF TOTAL QUALITY MANAGEMENT ON ORGANISATIONAL PRODUCTIVITY AND MARKET SHARE

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