Language and culture are two elements that predominate in our existence. According to Grzegorczykowa, language is like air. It is needed in order to create and depict culture. It is a form of behaviour, a way of thinking and understanding the world around us. The language versatility and resourcefulness means that it can convey everything we contemplate. Therefore, its role in the linguistic system is of unparalleled importance. It performs a generative and cognitive function, and as a social phenomenon it plays a socialising role. Moreover, if the elements of culture are reflected in the language then press using written word as a tool in presenting news can be credited with coining new terms related to these cultural elements. The aim of the article is to present the influence of press in forming new idiomatic expressions.
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