Keywords
pro-ecological product management
purchase factors
pro-ecological consumer behavior
circular economy
Abstract
Funding information: International Visegrad Fund Grant Number IVF 22230264. This article presents the results of a survey conducted in the first half of 2023. A total of 812 questionnaires were obtained from current and potential consumers (individual and B2B) in the Visegrad countries. The survey’s goal was to find out how consumers perceive
and evaluate the quality and pro-ecological factors/challenges of the products of the electrical machinery industry, in the context of their declared personal purchases. Among other things, it sought to establish the actions consumers expect from manufacturers if they want to increase the market share of good-quality and environmentally friendly products. Improvements to the quality of products, with reductions in their negative environmental impact throughout their life cycle, were noticed most in Hungary and Poland. In all countries surveyed, consumers agreed most strongly with the statement that to increase the market share of good quality and environmentally friendly products, producers should enable recycling, disposal, and so on, and improve the availability of information.
References
Aczel, A.D., Sounderpandian, J. (2018). Statystyka w zarządzaniu. Warsaw: PWN.
Ardito, L., Dangelico, R.M. (2018). Firm environmental performance under scrutiny: The role of strategic and organizational orientations. “Corporate Social Responsibility and Environmental Management”, No 25(4). DOI: 10.1002/csr.1470.
Barbu, A., Catană, Ș.A., Deselnicu, D.C., Cioca, L.I., Ioanid, A. (2022). Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review. “International journal of environmental research and public health”, No 19(24). DOI: 10.3390/ijerph192416568.
Buysse, K., Verbeke, A. (2003). Proactive environmental strategies: A stakeholder management perspective. “Strategic Management Journal”, No. 24(5). DOI: 10.1002/smj.299.
Centobelli, P., Cerchione, R., Chiaroni, D., del Vecchio, P., Urbinati, A. (2020). Designing business models in circular economy: A systematic literature review and research agenda. “Business Strategy and the Environment”, No. 29(4). DOI: 10.1002/bse.2466.
Deng, Y.-Y., Yang, Y.-C. (2022). Exploring the role of green attributes transparency influencing green customer citizenship behaviour. “British Food Journal”, Vol. 124, No. 5. DOI: 10.1108/BFJ-03-2021-0223.
De Silva, M., Wang, P., Kuah, A.T.H. (2021). Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. “Journal of Business Research”, Vol. 122. DOI: 10.1016/j.jbusres.2020.01.016.
European Commission. Access on the internet: https://climate.ec.europa.eu/eu-action/climate-strategies-targets/2050-long-term-strategy_en.
Fura, B. (2022). The Role of Financial Situation in the Relationship between Environmental Initiatives and Competitive Priorities of Production Companies in Poland. “Risks”, 10(3), 52. DOI: 10.3390/risks10030052.
Gomes, S., Lopes, M.J., Nogueira, S. (2023). Willingness to pay more for green products:
A critical challenge for Gen Z. “Journal of Cleaner Production”, Vol. 390. DOI: 10.1016/j.jclepro.2023.136092.
Gopal, K.K., (2006). 100 statistical tests, London: SAGE Publications, Thousands Oaks, New Dheli.
Griskevicius, V., Tybur, J.M., van den Bergh, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. “Journal of Personality and Social Psychology”, 98(3). DOI: 10. 1037/a0017346.
Hajduk-Stelmachowicz, M. (2016). Bariery w realizacji celów w przedsiębiorstwach wdrażających ekoinnowacje organizacyjne [In:] Kaleta, A., Moszkowicz, K., Witek-Crabb, A., red., Zarządzanie strategiczne w teorii i praktyce. „Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu”, No. 444.
—— (2021). Od uzyskania do zawieszenia rejestracji w systemie ekozarządzania i audytu EMAS – analiza przypadku [In:] Ziółkowski, B., Jankowska-Mihułowicz, M., Moravec, M., Wyrwa D., Etykiety i deklaracje środowiskowe – aspekty normatywne. Rzeszów: Oficyna Wydawnicza Politechniki Rzeszowskiej.
Hajduk-Stelmachowicz, M., Stelmachowicz, M. (2019). Planowanie wdrożenia koncepcji work-lifebalance jako komponent podejścia projektowego [In:] Piecuch, T., Szczygieł, E., red., Work-life balance w teorii i praktyce funkcjonowania współczesnych organizacji. Rzeszów: Oficyna Wydawnicza Politechniki Rzeszowskiej.
Hajduk-Stelmachowicz, M., Bełch, P., Siwiec, D., Bednárová, L., Pacana, A. (2022). The use of instruments aimed at improving the quality of products (research results).“Scientific Papers of Silesian University of Technology – Organization and Management Series”, No. 157. DOI: 10.29119/1641-3466.2022.157.10.
Kennard, D.K., Gould, K., Putz, F.E., Fredericksen, T.S., Morales, F. (2002). Effect of disturbance intensity on regeneration mechanisms in a tropical dry forest. “Forest Ecology and Management”, 162(2).
Kucera, O., Kaderabkova, B. (2023). Consumers´ Decision-Making under Salop´s Model: Key Study on Starbucks Prague and Richmond business model. “International Journal of Economic Sciences”, Vol. XII(1). DOI: 10.52950/ES.2023.12.1.005.
Lalonde, M. (1974). A New Perspective of the Heath of Canadians A Working Document. Ottawa–Ontario: Health Canada.
Liao, Z., Liu, Y. (2021). Why Firm's Reactive Eco‐innovation May Lead to Consumers’ Boycott. “British Journal of Management”, Vol. 33, Issue 2. DOI: 10.1111/1467-8551.12483.
Lit., Y.-S. (2010). The Drivers of Green Brand Equity: Green Brand Image. “Green Satisfaction, and Green Trust Journal of business ethics”, Vol. 93(2). DOI: 10.1007/sl0551-009-0223-9.
Małkowska, J., Grela, E., Hajduk-Stelmachowicz, M., (2022), Tygiel kulturowy a zarządzanie bezpieczeństwem produktu. „Problemy Jakości”, No. 2. DOI: 10.15199/46.2022.2.2.
Mazurek-Łopacińska, K., Sobocińska, M., Krupowicz, J. (2022). Purchase Motives and Factors Shaping Consumer Behaviour on the Ecological Product Market (Poland Case Study). “Sustainability”, Vol. 14(22). DOI: 10.3390/su142215274.
Mentel, U., Hajduk-Stelmachowicz, M. (2020), Does standardization have an impact on innovation activity in different countries? “Problems and Perspectives in Management”, Vol. 18(4). DOI: 10.21511/ppm.18(4).2020.39.
Michelino, F., Cammarano, A., Celone, A., Caputo, M. (2019). The linkage between sustainability and innovation performance in IT hardware sector. “Sustainability” (Switzerland), 11(16). DOI: 10.3390/su11164275.
Moser, A.K. (2016). Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers. “Journal of Retailing and Consumer Services”, Vol. 31. DOI: 10.1016/j.jretconser.2016.05.006.
Okrah, J., Hajduk-Stelmachowicz, M. (2020). Political Stability and Innovation in Africa. “Journal of International Studies”, 13(1) DOI: 10.14254/2071-8330.2020/13-1/15234-246.
Peattie, K. (2001). Golden goose or wild goose? The hunt for the green consumer. “Business Strategy and the Environment”, 10(4). DOI: 10.1002/bse.292.
Ranjan, A., Jha, J. (2019). Pricing and coordination strategies of a dual-channel supply chain considering green quality and sales effort. “Journal of Cleaner Production”, Vol. 218.
Saracevic, S., Schlegelmilch, B.B. (2021). The Impact of Social Norms on Pro-Environmental Behavior: A Systematic Literature Review of The Role of Culture and Self-Construal. “Sustainability”, 13. DOI: 10.3390/su13095156.
Šimková, Z., Bednárová, L., Danda, R., Derkawi, H.D. (2023). The rate of use of the Circular Economy in individual sectors. “Acta Montanistica Slovaca”, Vol. 28 (1). DOI: 10.46544/AMS.v28i1.02.
Siwiec, D., Pacana, A., Simková, Z., Metszősy, G., Vozňáková, I. (2023). Current activities for quality and natural environment taken by selected enterprises belonging to SMEs from the electromechanical industry. “Scientific Papers of Silesian University of Technology – Organization and Management Series”, No. 172.
Soewarno, N., Tjahjadi, B., Fithrianti, F. (2019). Green innovation strategy and green innovation: The roles of green organizational identity and environmental organizational legitimacy. “Management Decision”. DOI: 10.1108/MD-05-2018-0563.
Szczygieł, E. (2020). Circular Economy as an Answer to the Challenge of Improving the Quality of Life. “Proceedings of the international scientific conference Hradec Economic Days 2020”, t. 1.
Szczygieł, E., Lwowska, A., Hajduk-Stelmachowicz, M. (2022). Between declaration and action – an analysis of the results of research on circular behaviours taken up by the households and perceived benefits from them. “Studies of the Industrial Geography Commission of the Polish Geographical Society”, 36(3). DOI: 10.24917/20801653.363.9.
The Economist (2021). Intelligence Unit, An Eco-waking Measuring global awareness, engagement and action for nature, The Economist Intelligence Unit Limited, Access on the internet: https://f.hubspotusercontent20.net/hubfs/4783129/An%20EcoWakening_Measuring%20awareness,%20engagement%20and%20action%20for%20nature_FINAL_MAY%202021%20(1).pdf__hstc=130722960.ecb206528da823f5ba86141aa6e8eac6.1642377481532.1642377481532.1642377481532.1&__hssc=130722960.1.1642377481533&__hsfp=2719519617&hsCtaTracking=96a022a5-8be1-44ee-82fc-ced6164b8590%7C0c8892b7-4e13-464f-9b50-75e692c189ef.
Truffer, B., Schippl, J., Fleischer, T. (2017). Decentering technology in technology assessment: Prospects for socio-technical transitions in electric mobility in Germany. “Technological Forecasting and Social Change”, Vol. 122. DOI: 10.1016/j.techfore.2017.04.020.
Wang, P., Kuah, A.T.H. (2018), Green marketing cradle-to-cradle: Remanufactured products in Asian markets. “Thunderbird International Business Review Special Issue: Companies in the Circular Economy”, Vol. 60. Issue 5. DOI: 10.1002/tie.21925.
Wang, C.-H. (2019). How organizational green culture influences green performance and competitive advantage. “Journal of Manufacturing Technology Management”, Vol. 30(4). DOI: 10.1108/jmtm-09-2018-0314.
White, K., Hardisty, D., Habib, R. (2019). Harvard Business Review – The Elusive Green Consumer [Access: 28.06.2023]. Access on the internet: https://hbr.org/2019/07/the-elusive-green-consumer.
Wu, H., Fareed, Z., Wolanin, E., Rozkrut, D., Hajduk-Stelmachowicz, M. (2022), Role of Green Financing and Eco-Innovation for Energy Efficiency in Developed Countries: Contextual Evidence for Pre- and Post-COVID-19 Era. “Frontiers in Energy Research”, Vol. 10. DOI: 10.3389/fenrg.2022.947901.
Xin, C., Chen, X, Chen, H., Chen, S., Zhang, M. (2020). Green Product Supply Chain Coordination Under Demand Uncertainty. “IEEE Access”, Vol. 8. DOI: 0.1109/ACCESS.2020.2963944.
Zhou, J., Sawyer, L., Safi, A. (2021) Institutional Pressure and Green Product Success: The Role of Green Transformational Leadership, Green Innovation and Green Brand Image. “Frontiers in Psychology”, Vol. 12. DOI: 10.3389/fpsyg.2021.704855.
Zhou, Y., Shu, C., Wei, J., Gao, S. (2018). Green management, firm innovations, and environmental turbulence. “Business Strategy and the Environment”, Vol. 28. DOI: 10.1002/bse.2265.
Zhu, W., He, Y. (2017). Green product design in supply chains under competition. “European Journal of Operational Research”, Vol. 258, Issue 1. DOI: 10.1016/j.ejor.2016.08.053.
Zhuang, W., Luo, X., Riaz, M.U. (2021). On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach. “Frontiers in Psychology, Sec. Organizational Psychology”, Vol. 12. DOI: 10.3389/fpsyg.2021.644020.