How to Cite

MARENICHENKO, V. (2021). STATE REGULATION OF UKRAINIAN TOURIST BRAND. Modern Management Review, 26(1), 29-35.


The system of state regulation of the Ukrainian tourist brand as a form of improvement of the
innovation and investment climate in the country is explored. The tourism sphere in Ukraine
and in the world is analyzed, modern tendencies and directions of development in tourism are
defined. The system of main sub-sectors of state regulation of the Ukrainian tourist brand has
been formed, namely, ecological-medical tourism (directed on improving the personality),
mental tourism (directed on studying the mentality and identity of the Ukrainian population),
author's tourism (directed on new ways of development), social tourism (directed on the social
aspects of personality development).


Bilotyl, O. (2015). Development of an Effective Mechanism of Public Administration in the Tourism Industry of the Black Sea Region of Ukraine. „Scientific Works” 252.

Crotti, R., Misrahi, T. (2017). The Travel & Tourism Competitiveness Report 2017 [online] Access: 5.04.2017]. Access on the internet:

Daminova, N. (2018). What is planned to be done in the sphere of tourism in 2018 in Uzbekistan [Access: 20.01.2018]. Access on the internet:

Dombrovska, S.M., Bilotyl, O.M., Pomaza-Ponomarenko, A.L. (2016). State regulation of the tourist industry of Ukraine: monograph. Kharkiv: Publishing House NUTZU: 196.

Goblik, V. V. (2015). Formation of cross-border tourist clusters as a priority direction for the development of border regions of Ukraine. „Scientific Journal of the Lutsk National Technical University Economic Forum” No. 3, Lutsk.

Karapetyan, A. (2015). How will tourism change in the future? The role of IT in travel marketing [online] [Access: 27.09.2015]. Access on the internet:

Ligidov, R.M., Kulyushina, N.E. (2015). Possibilities of state support of development of social tourism in the Kabardino-Balkar Republic. „Modern problems of science and education” No. 1-1 [online] [Access: 13.04.2015]. Access on the internet:

Melnychenko, O. A., Shvedun, V. O. (2017). Features of the development of the tourism industry in Ukraine: monograph. Kharkiv, Publishing House NUTZU: 153.

Sisoeva, S. I. (2014). Mechanisms of management of tourism business in Ukraine”. Current problems of public administration: Sb. sciences works. Kh., View of KRI NAPA «Magister» No. 2 (46).

The most dangerous countries for tourists. Ukraine in the middle of the rating (2017) [online]

[Access: 19.11.2017]. Access on the internet:

Tourism in the USA (2017) [online] [Access: 15.05.2017]. Access on the internet:

Ukrainian tourist brand (2014) [online] [Access:20.01.2014]. Access on the internet:

main trends in tourism in 2018 (2017) [online] Access: 25.10. 2017]. access on the internet:

All texts published in the Journal "Modern Management Review" are available in the full version on the website of MMR. Digital IDs have also been entered from number 19 (3/2012) (DOI: 10.7862/rz.2018.mmr.1)

Open Access – CC BY-NC-ND 3.0 PL

This is an open access journal which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author.


Download data is not yet available.