Vol 28 No 4 (2023): Modern Management Review

Vol 28 No 4 (2023)

Published December 31, 2023
Modern Management Review

Volume Editor: Raihan ASIF, Universiti Kebangsaan Malaysia (Malaysia)

ORCID: 0000-0001-9757-9730

Full Issue
Full version
Adeola E. ADETAYO, Oludayo O. ARIYO
7-15
SOCIAL MEDIA INFLUENCER’S AND SMEs PERFORMANCE IN OGUN STATE, NIGERIA.
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Ayman BALAWI, Asad AYOUB
17-31
A REVIEW OF THE MAIN DIFFERENCES BETWEEN BEHAVIORAL AND TRADITIONAL ECONOMICS: A FOCUS ON THE IMPACT OF NUDGE THEORY ON PUBLIC POLICIES AND ITS APPLICATIONS
pdf
Héctor CUEVAS-VARGAS, José Leonel LARIOS-FERRER, Ana Martha CRUZ-ÁVALOS, Enrique COSSIO-VARGAS
33-41
POST-PANDEMIC INNOVATION PRACTICES IN MICRO, SMALL, AND MEDIUM-SIZED FIRMS IN THE STATE OF GUANAJUATO
pdf
Sławomir DYBKA, Kazimierz CYRAN
43-55
DETERMINANTS OF INNOVATION IN THE BANKING SECTOR – CUSTOMER'S PERSPECTIVE
pdf
Miguel Antonio MASCARÚA, Cristina RODRÍGUEZ, Angélica Belén RUÍZ, Jesús Andrés ARZOLA
57-65
ORGANIZATIONAL ARCHITECTURE, INDUSTRY 4.0 AND DATA ANALYSIS FOR SMES
pdf